DOCUMENT

4 Wool is nature’s original eco-friendly fibre. Grown naturally and renewed every year, wool is 100% biodegradable, meaning it breaks down in the earth without leaving a trace of harmful microplastics. Wool naturally regulates temperature, wicks away moisture, resists odours, and stays fresh longer, which means fewer washes and less energy use. Plus, it’s incredibly durable, flame-resistant, and luxuriously comfortable. By choosing wool, you’re supporting regenerative farming, reducing your environmental footprint, and investing in quality that lasts. Wrap yourself in the warmth of wool and feel good about what you wear—or how you live. Wool Wool is naturally hypoallergenic, resisting dust mites, mold, and mildew—common allergens found in many fabrics. Its lanolin helps prevent the growth of irritants, keeping your skin comfortable and healthy. Wool’s natural crimp and hollow fibres create tiny air pockets that allow air to circulate freely, promoting airflow and ventilation. Wool resists odour naturally, so you can wear it longer and wash it less. Air it out overnight, and it’s fresh for the next day. Wool can naturally absorb odour caused by bacteria, trapping smells and reducing their build up. This makes it the ideal solution for workwear and where packing light is essential. breaking down naturally in soil within months—returning to the earth without leaving a trace.