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Delivering national leadership As the only charity in New Zealand dedicated solely to supporting people with Cerebral Palsy, we continue to create a strong recognisable brand that people know and trust. “This is the essence of ‘Hōkai Nukurangi’. Whether traversing (hōkai) the earth (nuku) in body or traversing the sky (rangi) in mind and spirit, a person adapts to different environments, utilising the means and abilities that are appropriate to them.” The creation of this strengths- based word is in keeping with ensuring all members feel included at different ages and stages. The Society continues to build a stronger identity and clear brand voice, with a focus on improving inclusivity. Hōkai Nukurangi – Cerebral Palsy – to achieve what is important to you An exciting highlight from 2021/22 is that we now have a strengths-based word in te reo for Cerebral Palsy, thanks to linguist and educator Keri Opai. The word stems from a joint initiative between the Cerebral Palsy Society, the Paediatric Society of New Zealand Cerebral Palsy Clinical Network and the New Zealand Cerebral Palsy Register. Keri undertook a year long process interviewing people with Cerebral Palsy and clinicians to better understand it. The word Hōkai Nukurangi – to achieve what is important to you – draws its inspiration from the way in which different birds adapt to their environments. 2021-2022 ANNUAL IMPACT REPORT | 9